Close out the Carepatron 2.0 offer · Friday 24 to Friday 31 July 2026 · Carlos owns, Claude builds
one deadline in every message
$1 a month for 3 months, or 50% off a year
trials, free and lapsed accounts reached
email, SMS, in-app and the website banner
The same end-of-month machine that lifted June to 140 conversions in its final week, retold as the 2.0 close-out.
Every message uses CAREPATRON2 and CAREPATRON2ANNUAL. The post-trial drip swaps over for the week too. No generic monthly codes this cycle.
Emails show both paths side by side. SMS and in-app stay single-CTA on the monthly offer.
Checkpoint Wednesday 29: if annual takes under 20% of offer clicks, the last 2 emails go monthly-only or annual goes to high-intent segments.
Expired trials, engaged free and lapsed accounts. Payers, unsubs and suppressions excluded. Nobody gets more than 3 emails and 2 SMS.
Unique paid conversions per week (PostHog, create and upgrade subscription). July is pacing behind June. The June end-of-month push doubled the baseline; this push aims to do it again.
The bar to beat is 140. The week of 20 July sits at 48 so far. Success is the final week at 140 or more, measured by PostHog promo-code redemptions, not Customer.io conversion credit (which runs about 2 times inflated).
Emails send about 11.30pm AEST so they land early morning in the US. Converters exit every audience before each send. The 23 July follow-ups already landed, so Monday is a clean 4-day gap.
Built and ready to lift into Customer.io. Each has a different centrepiece so the week never repeats itself: offer cards, then a deadline card, then a plain note from Jamie.
Mon 27 · full base (~10k) · both offers side by side
Thu 30 · E1 audience minus converters · deadline card
Fri 31 · near plain text from Jamie · no hero
Straight offer messaging from Carepatron, no personal sender. Previously delivered numbers only (May's cold list bounced 56%, June's gated lists bounced 3 to 13%). Exclusion segment 159 applies to all 3.
Retargeting uses human email clicks on the offer link only. Customer.io silently ignores link filters on SMS clicks, so SMS click retargeting stays off the table.
Two messages, product design language (Roboto, #673AB7). Active non-payers only, excluded on calendar and call routes like broadcast 176.
Everything in Carepatron 2.0, on any paid plan. Offer ends Friday, July 31.
Claim your offerThe launch offer closes at midnight. It won't be repeated.
Claim your offer7 email templates (374 to 381) and the SMS (382). The month-code Liquid appears 3 times per email (display text, CTA link, Outlook VML link) and twice in the SMS. Back up bodies first, body-only PUTs. About 16,000 sends move onto the 2.0 code.
Restore the rotation only after AUG1 exists in Stripe with an expiry. If it doesn't, CAREPATRON2 stays in place rather than shipping dead links. The rotation has failed twice before (JUL1, JUNE1 expiry).